Privacy Policy

Privacy Policy

Laurel Bay Dental Group (“Laurel Bay,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit laurelbay.com, submit information through our website, use our Practice Evaluation tool, apply for or inquire about an employment opportunity, or otherwise communicate with us.

By using this website, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

We may collect information that you provide directly to us, information collected automatically when you use our website, and information obtained from publicly available or third-party sources.

Information You Provide to Us

Depending on how you interact with Laurel Bay, you may provide information including:

  • First and last name
  • Email address
  • Telephone number
  • Professional title or occupation
  • Dental practice name
  • Practice location
  • Employment or professional background
  • Information submitted through our contact forms
  • Information included in employment or leadership inquiries
  • Information you choose to provide in messages or other communications

Practice Evaluation Information

If you use our Practice Evaluation tool, we may collect information relating to a dental practice, including information concerning:

  • Practice location
  • Practice size and number of operatories
  • Provider and staff structure
  • Revenue and collections
  • Payer mix
  • Accounts receivable
  • Practice utilization
  • Hygiene operations
  • Referral patterns
  • Real estate
  • Growth opportunities
  • Operational characteristics
  • Other information voluntarily submitted as part of the evaluation

We may also retain information regarding changes made to an evaluation, the date and time of a submission, and related technical information.

Do not submit patient names, protected health information (“PHI”), patient records, Social Security numbers, or other patient-identifying information through the Practice Evaluation tool or general website contact forms.

The Practice Evaluation tool is intended for business and practice-level information only.

Information Collected Automatically

When you use our website, certain information may be collected automatically, including:

  • Internet Protocol (IP) address
  • Browser type
  • Device type
  • Operating system
  • Pages viewed
  • Referring website or source
  • Date and time of visits
  • Approximate geographic location derived from technical information
  • Interactions with website features
  • Cookie and similar technology identifiers

We may use this information to operate the website, understand how visitors use it, improve performance, detect security issues, and evaluate the effectiveness of our communications and advertising.

2. Cookies and Similar Technologies

Laurel Bay and service providers acting on our behalf may use cookies, pixels, tags, analytics technologies, and similar tools.

These technologies may be used to:

  • Operate and secure the website
  • Remember preferences
  • Measure website traffic and usage
  • Understand which pages and services are most useful to visitors
  • Measure advertising performance
  • Understand how visitors arrive at our website
  • Improve website functionality and user experience

We may use services provided by Google, including Google Analytics, Google Site Kit, Google Ads, or related services. These services may collect information about your browser, device, website activity, and interactions with advertisements or other websites in accordance with Google’s own privacy practices.

You may be able to restrict or delete cookies through your browser settings. Disabling certain cookies may affect the functionality of portions of the website.

3. How We Use Information

We may use information collected through the website to:

  • Respond to inquiries
  • Schedule or conduct conversations with prospective partners, dentists, employees, vendors, or other interested parties
  • Evaluate potential dental practice acquisitions, affiliations, partnerships, or management relationships
  • Generate preliminary Practice Evaluation results
  • Conduct diligence regarding potential business relationships
  • Evaluate employment and leadership candidates
  • Communicate about opportunities with Laurel Bay
  • Operate, maintain, secure, and improve our website
  • Analyze website traffic and performance
  • Measure the effectiveness of marketing and advertising
  • Prevent fraud, misuse, or security incidents
  • Maintain business records
  • Comply with legal and regulatory obligations
  • Establish, exercise, or defend legal rights
  • Carry out other purposes disclosed when information is collected

4. Practice Evaluation Results

Information submitted through the Practice Evaluation tool may be used to generate preliminary business or acquisition-related observations.

Practice Evaluation results are provided for informational and preliminary screening purposes only.

They are not:

  • A formal appraisal
  • A valuation opinion
  • An offer to purchase
  • A commitment to enter into a transaction
  • A financing commitment
  • Legal advice
  • Tax advice
  • Accounting advice
  • Investment advice

Any potential transaction remains subject to additional diligence, verification of information, professional review, valuation, negotiation, and definitive written agreements.

5. How We May Disclose Information

We may disclose information when reasonably necessary to operate our business, including to:

Service Providers

We may use third parties to provide services such as:

  • Website hosting
  • Website development and maintenance
  • Analytics
  • Advertising
  • Email delivery
  • Security and fraud prevention
  • Data storage
  • Information technology
  • Professional consulting

These providers may process information on our behalf in connection with the services they provide.

Professional Advisors

We may disclose information to attorneys, accountants, financial advisors, lenders, consultants, valuation professionals, insurance professionals, or other advisors when reasonably necessary in connection with a potential transaction, business operation, legal matter, or professional engagement.

Potential Business Transactions

If information is submitted in connection with a potential practice sale, affiliation, acquisition, financing, or other business transaction, information may be shared with persons reasonably involved in evaluating or completing that transaction.

Where appropriate, separate confidentiality or nondisclosure agreements may be used.

Legal and Safety Purposes

We may disclose information if we reasonably believe disclosure is necessary to:

  • Comply with applicable law
  • Respond to lawful legal process
  • Protect Laurel Bay’s rights or property
  • Protect the safety of individuals
  • Investigate fraud or misconduct
  • Enforce agreements
  • Protect against legal liability

Business Transfers

If Laurel Bay or a portion of its business is involved in a merger, acquisition, reorganization, financing, sale of assets, or similar transaction, information may be transferred as part of that transaction.

6. Confidentiality of Submitted Information

We recognize that dental practice owners may submit commercially sensitive information when exploring a potential relationship with Laurel Bay.

We take reasonable steps to limit access to such information to persons who have a legitimate business need to review it.

However, submitting information through this website does not by itself create an attorney-client relationship, fiduciary relationship, partnership, or contractual confidentiality obligation and does not constitute a nondisclosure agreement.

If you require information to be subject to a formal nondisclosure agreement before disclosure, please contact us before submitting confidential or proprietary information.

7. We Do Not Request Patient Information

Laurel Bay’s public website and Practice Evaluation tool are not intended to collect patient medical or dental information.

Please do not submit:

  • Patient names
  • Dates of birth
  • Patient addresses
  • Medical or dental records
  • Treatment information identifying an individual patient
  • Insurance identification numbers
  • Social Security numbers
  • Other protected health information or patient-identifying information

If patient-level information is required as part of formal diligence for a potential transaction, it will be addressed separately through appropriate processes and agreements.

8. Advertising and Analytics

We may use analytics and advertising services to understand website traffic, measure advertising effectiveness, and improve outreach.

Some advertising and analytics technologies may involve the disclosure of device identifiers, cookie identifiers, IP addresses, or online activity to third-party service providers.

We do not sell personal information in exchange for money.

Certain privacy laws may define some forms of advertising-related data disclosure more broadly as “sharing,” “sale,” or “targeted advertising.” Where legally required and applicable to Laurel Bay, we will provide appropriate rights or mechanisms concerning those activities.

9. Do Not Track Signals

Some browsers allow users to transmit a “Do Not Track” signal.

Because there is not currently a universally accepted standard for responding to browser Do Not Track signals, our website may not respond to those signals.

We will comply with legally required privacy preference mechanisms when applicable to Laurel Bay and technically supported.

10. Data Retention

We retain personal and business information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

  • Respond to inquiries
  • Evaluate potential business relationships
  • Maintain business records
  • Resolve disputes
  • Meet legal, accounting, tax, regulatory, or compliance obligations
  • Protect our legal rights
  • Maintain website security

Retention periods may vary depending on the type of information and the reason it was collected.

11. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect information in our possession.

However, no website, electronic communication, database, or internet transmission can be guaranteed to be completely secure. You should use appropriate care when transmitting sensitive or confidential information electronically.

12. Your Privacy Choices and Rights

Depending on where you reside and applicable law, you may have rights concerning your personal information, which may include the ability to request:

  • Access to personal information we maintain about you
  • Correction of inaccurate information
  • Deletion of certain information
  • Information regarding categories of information collected or disclosed
  • Opt-out rights concerning certain uses or disclosures of information
  • A copy of certain personal information

These rights are subject to applicable exceptions and eligibility requirements.

To make a privacy request, contact Laurel Bay through the contact form available at laurelbay.com and state that your message concerns a Privacy Request.

We may need to verify your identity before processing certain requests.

We will not unlawfully discriminate against an individual for exercising applicable privacy rights.

13. California Residents

California residents may have additional rights under applicable California privacy laws.

The California Online Privacy Protection Act requires certain commercial websites that collect personally identifiable information from California residents to conspicuously post a privacy policy describing their information practices.

If Laurel Bay becomes subject to additional California privacy requirements, including requirements under the California Consumer Privacy Act or its amendments, we will provide the notices and rights required by applicable law.

14. Children’s Privacy

This website is intended for business and professional audiences and is not directed to children under 13.

We do not knowingly collect personal information from children under 13 through this website.

If we learn that such information has been submitted, we will take reasonable steps to delete it.

15. Third-Party Websites

Our website may contain links to websites or services operated by third parties.

Laurel Bay is not responsible for the privacy, security, content, or practices of third-party websites. Your use of third-party websites is subject to their own policies and terms.

16. Employment and Recruiting Information

If you submit information concerning employment, clinical leadership, or other professional opportunities, we may use that information to:

  • Evaluate your qualifications
  • Contact you regarding current or future opportunities
  • Conduct interviews
  • Verify information you provide
  • Maintain recruiting records

Submitting an application or inquiry does not create an employment relationship or guarantee consideration, interview, or employment.

17. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our website, business practices, technology, or legal obligations.

When we make material changes, we will update the Effective Date shown at the top of this page.

18. Contact Us

Questions regarding this Privacy Policy or Laurel Bay’s privacy practices may be submitted through the contact form at:

Please identify the subject of your inquiry as Privacy.

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